Every Apple-devotee has one thing on their mind: September 12. That day the technology giant is expected to unveil the iPhone 5 at an event that may also play host to other announcements. One of those other announcements was rumored to be the iPad Mini, but a new report suggests that may not be the case.
According to AllThingsD , some sources are reporting that Apple will be holding two events this year - one for the iPhone 5 and the other for the iPad Mini. The iPhone 5 event is still planned for September 12, with the phone's release planned for September 21, and both will obviously be big news. But the iPad Mini announcement is reportedly being pushed back to sometime in October.
Why would Apple hold two separate events when they could pull the one-two punch of an iPhone 5 and iPad Mini reveal at the same event? According to John Gruber, Apple doesn't want to share the spotlight. The company likely wants both devices to have ample alone-time with the press without having to worry about competition from one another.
If true, that's a savvy move on Apple's part. Many companies in the past have cannibalized their own products by announcing products too closely together. A month difference between the announcement of the iPhone 5 and iPad Mini might even be cutting it a little too close.
Moving the iPad Mini announcement to October would also give the new device a little bit of breathing room. And, if it comes out Friday October 5, the product release would coincide poignantly with the one-year anniversary of Apple founder Steve Jobs' death, a date sure to already be on everyone's minds this October. September is already crowded with events from Microsoft, Nintendo, and Amazon. October will probably be free of major announcements allowing the iPad Mini to soak up all the media attention.
The important thing is that Apple will have the iPhone 5 and iPad Mini out in stores before the huge shopping rush in November -- they obviously want to capitalize on the holiday season. The iPad Mini has huge potential if it gets the right price point. The 10-inch iPad has long dominated the tablet market, but faces a growing challenge from smaller models like Amazon's Kindle Fire, the Google Nexus 7 and the Samsung Galaxy. A $250 iPad Mini could level the competition in the smaller tablet market that Amazon has built with the Kindle Fire, which could achieve one of Steve Jobs' unfinished goals.
Shortly before his death, Jobs told his biographer Walter Isaacson of his wish to see Android annihilated.
"I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank [at the time, this bank balance has swelled massively since Jobs uttered these words], to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this."
9 to 5 Mac was able to obtain some details of how the upcoming mini-tablet will look. Citing "sources that we have reason to believe hold knowledge about Apple's plans on the upcoming iPad mini," their report describes the device as a big iPod Touch with smaller bezels and separate buttons for volume control.
9 to 5 Mac also revealed that their sources place the iPad Mini thickness at around 7.2 to 7.3 inches. There is some confusion over whether the device will have a front-facing camera, due to conflicting leaked mock-ups. The 9 to 5 Mac report speculated that the lack of a camera may be part of a lower-priced iPad Mini.
It has already been reported that the iPad Mini will feature a 7.85-inch display, will cost between $249 and $299, and will launch sometime in late September. That price and size are certainly within striking distance of the other 7-inch tablets, especially considering Apple's reputation of releasing high-quality products. Amazon and Google both have a head start in the mini-tablet market, though. Google's Nexus 7 mini tablet was well-reviewed when it was released in July, and Amazon will soon be releasing its second generation Kindle Fire mini tablet. It will be interesting to see whether Apple can invade and dominate a market they did not create themselves.
Granted, nothing's official just yet. Not a single hardware component allegedly belonging to the iPad Mini has been leaked, in stark contrast to the endless leaking of purported iPhone 5 components. For all we know, Apple could still announce the iPad Mini on September 12 alongside the iPhone 5. Both devices would have enough power to stand apart in the media coverage, but it would be far more beneficial for both if the announcements were made separately.
That report contradicts earlier rumors pointing to a single September 12 launch event for both the new iPhone and iPad Mini. But holding separate events would make sense as it gives both products their moment to shine.
Though the attention is on the iPhone 5 and iPad Mini, the iPod lineup may also be up for a refresh.
The iPod Nano will receive Wi-Fi connectivity and support for a cloud-based iTunes service, according to Macotakara's source. The next iPod Touch also sports a "mysterious hole" next to its iSight camera, which Macotakara speculates could be used for near-field communication, or NFC.
Apple has already begun production on the iPad Mini and the iTV. According to a Forbes report, Apple manufacturer Hon Hai is currently producing the iPad Mini tablet and the iTV could go on sale before the end of the year.
These proclamations are based on a research note to investors released this week by Jefferies analyst Peter Misek. According to Forbes, Misek came to his conclusions based on supply chain analysis. Misek points out that Hon Hai's July revenues went up, which is odd for that month. This and the fact that supply chain projections of planned iPad builds have been raised to 30 million units for the December quarter convince him that Hon Hai is already manufacturing the iPad Mini.
Peter Misek from Jeffries asserts in a recent research note that the production of the iPad Mini has caused Apple's main manufacturing partner to see an unusual 5 percent increase in revenues in July. He also estimates that Apple will sell at least 8 million iPad Minis in the "December quarter," which includes the holiday shopping season. Another analyst, Amit Daryanani from RBC capital, recently wrote in a research note that if Apple launches the purported iPad Mini, it could sell 40 million of the 7-inch tablet within the first year.
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