Founder and co-CEO of Whole Foods John Mackey sits down with Morning Edition host Steve Inskeep to discuss his co-authored book "Conscious Capitalism."

First Mackey is of the opinion that company's need to think about more than just making money. A clear example was when the specialty supermarket chain decided to stop selling overfished species at the supermarket counters. Instead of just stopping the supply immediately, it gave its suppliers three years to come up with better ways of fishing. Until that time, fish continued to be sold at the supermarket but was labeled "unsustainable."

"You take a risk when you do that because some of your customers ... who don't care about sustainability, they're going to go shop at your competitor's store who has the fish, so you lose some business that way," Mackey says. "But it was the right thing to do."

Mackey also thinks that President Obama's health laws is more of a "fascism."

"Technically speaking, it's more like fascism. Socialism is where the government owns the means of production. In fascism, the government doesn't own the means of production, but they do control it - and that's what's happening with our health care programs and these reforms."

However, he does agree a project by the first lady Michelle Obama could be successful in improving the American Diet.

"People in America are addicted to sugar, and to fat and to salt," he says, and as a nation, it's holding us back. "Food is intensely pleasurable, and people are afraid that if they change the way they eat, they'll stop having pleasure."