McDonalds announced Wednesday that along with its happy meal, it will be distributing 15 million Children's books over the next two years.

On a short-term trial run, McDonalds distributed nine million copies of Michael Morpurgo's book last year. This year, in a campaign backed by the National Literacy Trust, the fast food change looks to distribute 15 million children's book with their burgers and fries in their "Happy Meals". McDonalds hopes to achieve this number by the end of 2014. Both fiction and non-fiction books will be handed over to families across UK. The franchise will begin with the distribution of DK's "Amazing World" series. The book is all about cats, and stars, planets and oceans.

The fast food chain also revealed that it is planning to launch a new "Happy Readers" book offers for $1.6 which can be redeemed at WHSmith. The offer aims to "lend its family-friendly restaurant environment and its focus on family fun to encouraging parents and children to enjoy books together." The company also announced that it will also distribute and work with other publishers over the next two years.

The company's Vice President, Alistair Macrow said that they have received "overwhelmingly positive". 1 in every 10 parents have responded by saying that they are looking forward to see more such book offers from other fast food chains. "I've been surprised by statistics [from the National Literacy Trust] that show that one in three children don't own a book, and that half don't enjoy reading," he said. "This is a real opportunity for us to help shift the balance and put the fun back into reading."

After the NLT's research showed a direct link between children owning books and having a successful future,  Conal Presho, head of development at the National Literacy Trust, said that this initiative would "make a massive difference" in book ownership among children.

"When children own their own books, it makes a huge difference to their reading," Presho said. "This is a real opportunity to spark conversations, and is really positive. McDonald's is a company with huge reach across the UK."

Presho said that the NLT's focus "was not on the food side, but on getting books into kids' hands ... Our focus is on using any way we can to encourage children to read, and to read anything they can, whether that's menus in restaurants, non-fiction books or magazines - anything which spreads children's enjoyment of reading," he said.