According to research firm Gfk, Amazon's Kindle Fire Devices were the most purchased device during this year's holiday sales.

For the past couple of years, tablets and e-books have been the trending purchases of the holiday season, especially when it comes to gifts. This year, Amazon's Kindle Fire devices were found to be the most purchased and preferred device of the season. According to a survey conducted by Gfk, out of 3000 customers, 24 percent of them said that The Kindle Fire devices were their "ideal purchase" this year.

A press release by the company announced that 2012 saw a record-breaking number of sales with over 306 items being sold a second on their peak day.

"We value the breadth and depth of selection that businesses selling on Amazon offer our more than 188 million active customers worldwide," said Peter Faricy, VP for Amazon Marketplace. "The entire Amazon Seller organization is focused on helping third-party businesses succeed and grow on Amazon. We do this by creating a dynamic marketplace platform that helps every seller deliver the best possible selection, service and prices to all Amazon customers."

The company also announced that all its market sellers enjoyed enormous sale growth especially this festive season.

"I've been selling on the Amazon platform for about 12 years now, and this has been by far one of the best ever holiday seasons. My business experienced more than a 70 percent increase in orders placed over last year," said Eli Silver, president of Amazing Deals Online, an electronics retailer based in Edison, New Jersey. "We attribute the boost in orders to our confidence, and customer trust, in Amazon's FBA program. Without FBA our current infrastructure would not have allowed us to fulfill the orders we generated on Amazon throughout the holiday season. Our typical holiday season selling period ends on December 15th due to the time needed for processing and shipping orders, but with the FBA program, we were able to extend our selling period until December 21st and still have our customers receive their packages in time for Christmas."