Synergy can be a beautiful thing sometimes. Amazon, once solely the bastion of isolated, socially awkward, or proudly lazy consumers - who doesn't love ordering alligator oven mitts online at 3 AM just because you can? - is now trying its hand at the movie business. Two-year-old Amazon Studios, has optioned its first horror movie, buying the film rights to the Southern gothic thriller, "Seed," by Ania Ahlborn.

Since its launch in November 2010, Amazon Studios has optioned more than 10,000 movie scripts and 1,800 series pilot scripts have been submitted to Amazon Studios. The content-development division uses audience feedback to develop entertainment. Currently, 21 film projects and seven series are in development.

So far, Amazon Studios has optioned only movie-script and episodic-series projects submitted to Amazon Studios. "Seed" is the first horror project the company has taken on.

Released in 2011 as a self-published title, "Seed" reached the top spot on Amazon's bestselling horror list by "nothing more than word-of-mouth," says Amazon. The horror novel was re-released in 2012 after Ahlborn restructured certain plot points with the help of input from fans, and added over 6,000 words to the manuscript.

"Our primary objective at Amazon Studios is to develop great, commercial projects that our customers love," Amazon Studios Director Roy Price said. "Ania Ahlborn's 'Seed' has been a top seller for Amazon Publishing's 47North, so we already have a sense of the mainstream attraction of the story and are excited to keep the project in-house for movie development."

"Seed," tells the story of an "ordinary man with a demon on his back."

"With nothing but the clothes on his back-and something horrific snapping at his heels-Jack Winter fled his rural Georgia home when he was still just a boy. Watching the world he knew vanish in a trucker's rearview mirror, he thought he was leaving an unspeakable nightmare behind forever. But years later, the bright new future he's built suddenly turns pitch black, as something fiendishly familiar looms dead ahead," says the book's synopsis.

"When Jack, his wife Aimee, and their two small children survive a violent car crash, it seems like a miracle. But Jack knows what he saw on the road that night, and it wasn't divine intervention. The profound evil from his past won't let them die...at least not quickly. It's back, and it's hungry; ready to make Jack pay for running, to work its malignant magic on his angelic youngest daughter, and to whisper a chilling promise: I've always been here, and I'll never leave."

Amazon Studios recently hosted a trailer contest allowing fans the opportunity to create the official "Seed" book trailer and awarded $3,000 to the winning trailer "Grinning Demons," as selected by the author Ahlborn. Ahlborn's second book, "The Neighbors," comes out Nov. 27.