Emoji Movie Now in Development! Sony Pictures Animation Wins Bidding War

Emojis ruled the internet on World Emoji Day held on July 17. Now, the little emoticons that adorned tweets and messages are coming to Hollywood. 

Sony Pictures Animation has won the bidding war for the emoji film project, where it competed against two other studios, Deadline reports. According to the report, Warner Bros and Paramount are the two other competitors for the "seven-figure" deal.

Anthony Leondis and Eric Siegel are writing the film. Leondis is also directing the project while Michelle Raimo Kouyate is producing. The director is known for features "Igor" and "Kung Fu Panda: Secrets of the Masters".

Unlike the film "The Lego Movie", the emoji pitch had been interesting for studios because, as a public domain, there were no rights to purchase, according to The Guardian.

Recently, Pixar released hit animated films "Inside Out" and "Minions". "Minions" is the solo movie of the single-celled yellow organisms from the "Despicable Me" film series while "Inside Out" tells a tale about emotions, which are represented as by actual characters, having their own feelings, which makes it similar to an emoji film.

The minions and the "emotions" are also available as stickers in Facebook Messenger. These stickers are similar to emojis, but they are bigger and are not used alongside typed text.

The Internet-celebrated emojis on July 17, as declared by the World Emoji Day website. The website claims that the celebration had been started by Jeremy Burge, founder of the Emojipedia.

In 2012, an emoji book called "Emoji Dick" had been released. It is an emoji translation of Herman Melville's classic "Moby Dick". About 10,000 sentences in the book had been translated using emoji characters. The book is available in hardcover and color print for $200.

Just this month, a story involving a McDonald's billboard ad proved the importance of emojis. Eater featured the story of a graffiti artist cleverly adding some finishing touch to one billboard ad full of emojis. The photo is posted on his Twitter account.

The McDonald's emoji story includes cars and constructions signs, where drivers are stuck in traffic because of construction. The drivers then cry because of sadness. Then, McDonald's emoji comes then drivers become happy again.

The clever artist, however, has a different ending in mind. He added a puking emoji to wrap up the story. In the end, in a world where Twitter allows only 140 characters per tweet, one emoji can change a whole story.

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