In this article, we will explore the brains behind the businesses making a lot of noise in ecommerce and marketing. In today's quick-changing digital era, staying on top of it requires a lot of effort, and the best teachers are the authors who lead the industry.

From innovative ways to trusted practices, these five experts are just a few of the many data gatherers who have spent years navigating the ever-changing world of online business. Let us discover together how great minds of ecommerce and marketing bring in their experiences, knowledge, and insights that hold the keys to success.

Whether you are an experienced entrepreneur or investing in tech, you are in for an inspiring, informative, and empowered journey of expertise by these authors and leaders of entrepreneurship.

Jonah Berger

Jonah Berger is an American professor from the Wharton School and a reputable bestselling author due to his knowledge of natural language processing, consumer behavior, and viral marketing. His books, such as "Contagious" and "Invisible Influence," explain why certain ideas catch on and how to generate more consumer pulls.  

In addition to extensive academic research and popular online courses, Berger has consulted for major companies like Apple and Google. Such experiences help to strengthen his reputation as an expert in the field. He is a well-known specialist who often speaks at top-notch occasions, such as SXSW and Cannes Lions, where he conducts discourse on marketing and influence.

Seth Godin

Seth Godin is an acclaimed teacher, entrepreneur, writer, and speaker. He has authored 21 best-selling books, including "The Dip" and "Purple Cow." His marketing methodologies have been adopted by marketers globally. His most recent works are "The Song of Significance" and "The Practice." 

As the founder of Squidoo and Yoyodyne, which were acquired by Yahoo!, Godin has left a significant mark on the tech industry. Honored in both the Direct Marketing Hall of Fame and the Marketing Hall of Fame, his influence spans diverse fields, from marketing to leadership, impacting countless individuals.

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Steve Krug

Steve Krug is well-known for his usability skills. With decades of consultancy on usability for the most prominent clients, including Apple and NPR, Krug's insights have heavily influenced web design.

His firm, Advanced Common Sense, located in Chestnut Hill, MA, reflects his dedication to practical usability solutions. Krug, often found writing, continues to influence web development with his invaluable contributions.

Robert Cialdini

Robert Cialdini is the author of bestselling books and has sold over five million copies of books on his research on persuasion. His Six Principles of Persuasion are the backbone for organizations evaluating the extent to which their influence tactic is ethical. As a keynote speaker, he transforms science into concrete action plans and tells stories in an inspiring way. 

Cialdini is Regent's Professor Emeritus of Psychology and Marketing at Arizona State University. Among his numerous recent accomplishments is his election as an elected member of esteemed academies, including the American Academy of Arts & Sciences.

Ann Handley

Author of bestsellers and co-author of a book with C.C. Chapman, Ann Handley innovatively created MarketingProfs, a successful marketing training company with over 600,000 subscribers. Her books, translated into 19 languages, emphasize creating engaging content.

As a LinkedIn influencer and top social media marketer, Handley's insights have appeared in Forbes, IBM's Think Marketing, and more. She is the world's first Chief Content Officer and was named by IBM as one of the seven people shaping modern marketing. She lives in Boston with her family and enjoys tap dancing and vintage typewriters in her spare time.  

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