Chicago and San Francisco (MMD Newswire) -- Facebook marketing experts advise marketers to forget the games and socializing: Facebook is a serious marketing tool. Now worth several billion dollars, Facebook has over 850 million users interacting on the world's largest social media network. Businesses and brands can have a huge influential power by focusing on their target audiences all on Facebook.

Using the latest knowledge and insights, The Complete Idiot's Guide® to Facebook Marketing is a landmark guide to small, medium, and even corporate businesses. Written by a successful PR leader and an expert social networker, the book offers marketers strategic guidance on how to make the most of Facebook's marketing tools including:

- Setting up a successful brand strategy

- Making services appeal to distinct audiences

- Using social networking to get customers into business doors

The Complete Idiot's Guide® to Facebook Marketing covers not only what Facebook's marketing tools are and how to use them, but why to use them, when to use them, how to make the most of them and how to integrate them into an overall marketing strategy.

About the Authors

John Wayne Zimmerman (Chicago) is the founder and CEO of eRocketFuel--a social media agency in Chicago. He has a team of 18 staff that develop and train social media strategies for clients around the world, including: The American Association of Medical Assistants, American Healthcare Lawyers Association, American Medical Association, Disney, Hilton and Hyatt. Previously, John was a founder of a software startup, a marketing executive in an association and a brand manager in consumer goods. He has a BA from the University of North Carolina, an MBA from DePaul University and post graduate studies from MIT. John has worked in the capacity of interactive marketing for 14 years. He is currently one of the top speakers of social media, presenting at conferences around the world. Last year he trained over 25,000 professionals in social media marketing.

Damon Brown (San Francisco, Calif.) is the author of several books and pop culture contributor to Playboy, CNN, AARP: The Magazine and Family Circle. Tied into the latest buzz in Silicon Valley, Brown has covered trends ranging from social networking for kids and senior citizen gamers to viral iPhone applications and innovative hip-hop music sampling. He has written four Complete Idiot's Guides®, most recently The Complete Idiot's Guide® to Memes, and is also author of the critically acclaimed "Porn & Pong: How Grand Theft Auto, Tomb Raider and Other Sexy Games Changed Our Culture". Well connected online and off, his Twitter feed is twitter.com/browndamon.

The Complete Idiot's Guide® to Facebook Marketing: ISBN: 9781615641543, March 2012, $21.95

Authors: John Wayne Zimmerman (Chicago) and Damon Brown (San Francisco, Calif.)

About The Complete Idiot's Guide® Series: The Complete Idiot's Guide® series is published by Alpha Books, an imprint of Penguin Group (USA) Inc. For more than 16 years Complete Idiot's Guide® books have informed, entertained, and enriched tens of millions of readers worldwide. Our readers are savvy and smart, but like most people, they sometimes encounter tasks or topics that make them feel like ... well, complete idiots. Complete Idiot's Guide® authors understand that feeling and know how to take the sting out of a steep learning curve. They offer simple steps, clear information, inside tips, and an occasional dollop of humor. There are more than 450 titles available in print and/or electronically, with new subjects and new ways to learn coming all the time.

The Complete Idiot's Guide® brand ensures consistent quality, reliability, and results.

About Alpha Books: Alpha Books, a member of Penguin Group (USA) Inc., publishes high- quality lifestyle and reference books in 30 different categories. The Complete Idiot's Guides®, Alpha Teach Yourself in 24 Hours, At Your Fingertips-- as well as other series and stand-alone titles -- provide helpful how-to information and general knowledge in an easily accessible manner.

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