Oct 03, 2012 05:11 PM EDT
iOS 6 Features, Release Date: Most Users Ditching Apple's Maps for Google Maps, Other Competitors, Says Data

It's no secret many Apple users have been disappointed in the company's latest Maps offering since its release with iOS 6 on Sept. 19, but does data backup that claim? One app company, Snappli, certainly thinks so.

Last week, app developer Snappli released data that it claimed indicated a significant number of iOS 6 users quickly tried out Apple's new Maps, but ditched it for competing maps apps just as fast.

Snappli is a data compression service, and thus many have assumed that the company solely looked at smartphone data usage to discover that while many downloaded Maps fast, only one in 25 users continued to use it. Snappli has since released its methodology through a blog post on its website.

It appears that among the company's sample size of 5,000 Snappli users, most found maps at competing companies.

"[W]e were looking to see if we could detect any anonymized traffic from the Apple Maps app on any given day. We were not looking at the total amount of data used by the app," said Snappli in the blog post. "Our goal was to measure popularity, not how data hungry the app was, nor the impact of vector graphics."

The company continued, "Some of you have asked us whether we accounted for variability in traffic over days of the week - the answer is yes, we made the effort to look at usage for the five days before and the five days after a day zero (with day zero being the day each user updated to iOS 6)."

So, let's get this all straight. According to the statement, the company's report last week had nothing to do with the amount of data use for iOS devices running Maps, what the data represents is the pure usage of Maps.

"Data we published was based on users using the app at all rather than on how much data," Snappli said in a statement to GigaOM.

"Snappli would know if any app was accessed or engaged with as long as any amount of data whatsoever is requested," the company continued.

"When we used the terminology 'using the app' we mean the user or the app itself actually making a data request of some kind, however minimal. While Apple Maps has been shown to use less data than Google on iOS on a like for like basis due to use of vector graphics, there is still almost always a data request of some kind when users engage. So while it's possible for a user to open an app, scroll a previously downloaded map and hence not pass any data whatsoever and therefore not be measured by Snappli, this is certainly an edge case."

So, if you were a Maps user that didn't request any data usage you were invisible to Snappli.

The "edge case" scenario described in the statement by Snappli would likely push the data in the direction of less Maps users, according to GigaOM. However, even with those "edge cases" you could reasonably believe in Snappli's data that a large number of users stopped using Maps within just a few days of upgrading to iOS 6.

Apple has been on its heels lately, trying to apply any solution to the Maps debacle it can. Company CEO Tim Cook even made a formal apology over Maps' failure saying the company was "extremely sorry" for the frustration its caused users, a bold move for the traditionally tight-lipped tech giant.

After the release of Apple's new Maps app, tech site T3 quickly noted that even with its aesthetically pleasing appearance, and some nice features, the functionality of Apple's Maps' search was reportedly "hit and miss in terms of finding London locations." Apparently, Apple's new app displays more road names than place names, and does away with color-coded roads, so, navigating to a specific point using pinch and zoom is much trickier.

Engadget thought the app wasn't nearly as comprehensive as Google's offerings on Android, but said the app's biggest drawback was its lack of public transportation directions, so if you haven't mastered the subway yet, you won't be getting any help from Maps.

And while asking for subway directions doesn't work particularly well, according to Engadget, the app actually does offer public transportation directions. However, if you choose that option it shoots you straight into the App Store with a search for "Routing Apps," a search that currently has zero results.

Apple Maps lacks the kind of detailed layering that you can apply in Google Maps and Google Navigation, and shows you whatever you want to see. Maps will list some important places of interest -- mostly gas stations and convenience shops -- but if you want to see all Italian restaurants on your route you'll have to dig deeper.

While Maps does show traffic, Engadget says it never saw it give a warning about traffic along a route currently being navigated.

Allthingsd said the app was a step backward from Google Maps. While Apple's maps feature a 3-D "Flyover" view of some central cities, they lack Google's very useful ground-level photographic street views. And while the site thought Apple's maps were accurate, they reportedly tend to default to a more zoomed-in view than Google's, making them look emptier until you zoom out.

Maps also reportedly lacks key details on prominent cities, and in one instance, an entire town was in the wrong location. Users also found duplicate islands and other bizarre quirks.

Even Google Maps designer Fred Gilbert who worked with Apple on the original Google Maps app for the first iPhone voiced his incredible disappointment with Apple Maps over Google+, saying "as one of the original designers of Google Mobile Maps I remember how difficult it was working with Apple. But this just blows my mind," according to seroundtable.com.

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