With erotic romance sales on the rise and books like "Fifty Shades of Grey" and "Bared to You" ruling the bestseller list, publishers are hooking into steamy narratives more and more. 

The latest entry, Beth Kery's "Because You Are Mine," offers all the seduction and intrigue of a typical erotic tale. Yet the story's release format sets it apart from others in its genre. Starting July 31, the serialized book will appear in seven parts. Fans can look forward to a new installment each Tuesday for seven weeks.

"'Because You Are Mine' explores the intense developing relationship between a billionaire and a young graduate student. Ian Noble is a powerful businessman who keeps emotion out of his relationships, only indulging in casual, discreet affairs. But when he meets Francesca Arno, the young artist and graduate student he has awarded a commission to create a centerpiece for the grand lobby of his new Chicago skyscraper, Ian can't control his reaction.  An intense and undeniable chemistry draws them into a passionate, all-consuming relationship that will change both of them forever."-Penguin Group

Kery has proven to be one of the most versatile and high-achieving writers in the erotic romance industry. She is the author of more than 50 sultry novels, like "Wicked Burn," the raunchy yet poignant tale of two neighbors who find themselves to be beyond sexually compatible. Other stories, such as "Bound to You," capture the titillating details of a single night of passion.

Released by InterMix, Berkley/NAL's e-initial imprint, each installment of "Because You Are Mine" will cost $1.99.