In a recent collaboration with the likes of Samsung, Warner Bros. and Lionsgate, Amazon Instant video will now offer its customers premium video quality that is four times sharper than normal videos.

In December 2013, Amazon announced that it will shoot all 2014 full original series in 4K Ultra HD. In a recent press release, the retail giant revealed that in order to fulfill this commitment, it has teamed up with Samsung, Warner Bros., Lionsgate, 20th Century Fox and Discovery to give its users an enhanced HD viewing experience. It will offer its customers "unprecedented picture quality with resolutions four times the number of pixels in standard HD."

"2014 will be a breakthrough year for Ultra HD and it is important to deliver on not only the top-of-the-line products but also great content to fully enjoy the benefits of Ultra HD," said Kyungshik Lee, Senior Vice President of the Service Strategy Team of Visual Display Business, Samsung Electronics. "Samsung is launching its biggest line of Ultra HD TVs and is excited to work with content services like Amazon Instant Video to bring the clarity and lifelike quality of 4K to our customers."

4K is an advanced high definition video recording technology. It makes use of displays with an aspect ratio of at least 16:9. It is also capable of showcasing video at a resolution of 3,840 x 2,160 pixels or 8.3 million pixels.

"Customers are excited about the future of 4K and the next evolution of high resolution video. We're working with consumer electronics leaders and Hollywood studios to make that a reality," said Bill Carr, Vice President of Digital Video and Music for Amazon. "There are a number of elements that need to work together to create a true 4K experience for customers--you need great content and compatible devices but you also need a service that can deliver that content to your devices so that it plays beautifully--we're excited about making that a reality."

Ron Sanders, President of Warner Bros. Worldwide Home Entertainment Distribution said the company was looking forward to working with Amazon. Officials of Samsung, Lionsgate, 20th Century Fox and Discovery echoed similar sentiments, giving the retailer credit for a "strong history of consumer-empowering innovations."