Amazon announced that it will be releasing new deals every 10 minutes this Black Friday to provide customers with a better shopping experience.

With Black Friday approaching soon and retailers making lucrative deals to lure customers their way, Amazon too is leaving no stone unturned to ensure that holiday shoppers take home some hot deals.

In an announcement made Saturday, the giant retailer announced that it will be releasing new Black Friday deals every ten minutes starting November 24.

"We are heading into the busiest and most fun time of the year for Amazon, with an astonishing number of deals for customers," said Craig Berman, Vice President, Amazon Global Communications. "Beginning this Sunday, customers can expect to find a new deal every 10 minutes, including electronics, toys, books, movies, tools and much more - and all these deals can be scooped up from the comfort of home or while on the go through our mobile shopping app."

Along with this, Amazon is also offering its online customers free shipping on a huge selection of electronics and toys. Amazon Prime customers can also enjoy a two-day unlimited free shipping facility.

Last week, the retailer announced that its customers can now purchase an Amazon Prime subscription as gifts for loved ones. All they need to do is purchase the subscription and type in the recipient's email address. The recipient will automatically receive this subscription details through email.

Additionally, throughout the holiday season, the Amazon Appstore will have hundreds of titles that are either free, as part of the Amazon Free App of the Day program, or available between 50% - 90% off. The deals will include popular titles like Super Why!, Where's My Mickey, Monopoly, Angry Birds Star Wars II, NBA2K14, Wheel of Fortune and OfficeSuite Pro, among others.