Amazon announced the launch of a new service "Login and Pay with Amazon" to facilitate an easy buying experience for its customers.

Amazon is one of the most popular online stores, especially when it comes to books and electronic devices. To ensure a pleasurable shopping experience, the online retailer has launched a new "Login and Pay with Amazon" service. This allows customers to browse and buy items from participating companies in just a few clicks.

"Amazon has more than 215 million active customer accounts," said Tom Taylor, Vice President, Amazon Payments. "Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login."

Ideally, many online shopping websites encourage their customers to take advantage of their purchasing preference saving option by creating an account on their website. However, most customers are put off by the lengthy registration process and prefer shopping on websites that allow them to make easy online payments.

Amazon has launched a service that allows customers to shop on any site using their Amazon credentials. With the help of this service, customers can enjoy a customized shopping experience on any participating shopping website without having to register all over again. This includes managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.

"So far, the consumer adoption rates that we've been seeing with Amazon Payments have exceeded our expectations and we're excited to see the results once we start offering our customers the bundled solution of Login and Pay with Amazon towards the end of this year," said Ash ElDifrawi, Gogo's chief commercial officer. "We know that Amazon buyers are highly satisfied with their payment experience on Amazon. We also know through our research that Gogo users want alternative methods of payment. By offering Amazon Payments, we are providing Amazon customers an easy way to pay for Internet access on Gogo."