Penguin Young Readers Group has set up a new a multifaceted social media marketing campaign to promote Gayle Forman's new novel "Just One Day."

The book tells a story of a young American teen Allyson who goes on a tour of Europe and meets a young Dutchman Willem. The two enjoy a romantic day together in Paris when suddenly Willem disappears. After that Allyson begins her journey to find him and thus, undergoes a transformational year of self-discovery.

The book will be launched January 8 followed by a sequel "Just One Year" which tells the story from Willem's perspective. The sequel is scheduled to release this fall.

Promotion for the prequel began as early as October 2012, when the author announced the book in a Facebook page. The announcement also revealed a first printing of 150,000 copies.

"Gayle is so collaborative and willing to give so much to promote her novel, and we want to take full advantage of that," says Anna Jarzab, associate marketing manager, digital marketing at Penguin Young Readers. "She has a great following on Twitter and other social media, and this campaign will let her interact with an even larger community of readers."

Forman also reveals that she's looking forward to and is very excited about meeting her fans. For her part, Forman says she's eager to connect with fans during the online promotion.

"My favorite part of social media is being able to converse with readers," she says. "I'm not fabulously comfortable talking just about me, and I like to ask people questions -like, 'What are you reading right now?' I'm excited about sharing my photos. I've been traveling since I was an exchange student in England at the age of 16, and I went around the world in 2002, and have hundreds of photos. Every one of them has a story, and I look forward to telling those stories and hearing back from readers about their own travel stories. I think my photos will be a natural way to develop a deeper relationship with readers."