(Reuters) - Apple has rejected the U.S. Justice Department's allegations that it colluded with publishers over electronic book pricing, calling the charges "simply not true", the Wall Street Journal reported.

"The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon's monopolistic grip on the publishing industry," Apple spokeswoman Natalie Kerris told the Journal.

The U.S. government had sued Apple and five publishers, saying they conspired to fix the prices ofelectronic books , and reached a settlement with three of the publishers that could lead to cheaper e-books for consumers.

Kerris defended the current pricing structure as parallel to Apple's mobile software store.

"Just as we have allowed developers to set prices on the App Store, publishers set prices on the iBookstore," she told the newspaper.

Apple could not immediately be reached for comment.

(Reporting by Sakthi Prasad; Editing by Ron Popeski)