Nokia decided to respond to one of its biggest competitors: Apple.

According to BetaNews, Nokia took a "weak stab" in its latest video, marketing its new Windows 8 smartphone, the Lumia 920.

"Named "Nokia Lumia 920 - Time to #switch," the cartoon-like ad portrays iPhone 5 future owners queuing to purchase the latest smartphone bearing the fruit company logo, which is similar to the Korean manufacturer's approach, yet unlike Samsung, who played the better featured/already have it card, Nokia uses colors trying to market its own product against the iPhone 5," the website wrote.

Nokia markets the Lumia 920 more "playful" than the iPhone 5 with its colorful selection compared to Apple's selection of just black and white. The Lumia 920 comes in white, black, yellow, red, and gray.

Autoomobile wrote, "Now what is interesting is the fact that the Nokia Lumia 920 does have one of the best display technology and a better low-light capable camera than any other smartphone on the market. However Nokia thinks that its looks will be enough to convince consumers to pick it over the iPhone 5."

The question is will customers buy the Lumia 920 for its color selection or are they looking at other features? Hopefully for Nokia the ad is successful.

The Lumia 920 runs on Microsoft Windows Phone 8. It takes many of the physical design elements from previous generations of Lumia handsets, but improves on internal hardware and display technology. Some of the new tech specs include PureMotion HD+ 4.5 inch display (1280 x 768 resolution), Dual-core 1.5GHz Snapdragon S4 processor, NFC chip, 2,000mAh battery, and Qi wireless charging. Nokia is touting the Lumia 920′s premier feature as its new camera lens, the Carl Zeiss lens. It has rounded edges and colorful covers with a PureView camera.

The Examiner recently did a "multimedia showdown" between the iPhone 5, Galaxy S3, and the Lumia 920.

"The winner: It's hard to call, but it looks like the winner may be the Lumia 920," the Examiner concluded. They got this answer because of the Lumia 920's 8.7MP camera, which is said to be the most capable camera yet on a smartphone. Also, the PureView sensor has not only has optical image stabilization, but the latest generation BSI sensor. It also has a Carl Zeiss lens. The camera on the Lumia 920 is said to be an easy digital camera replacement, reported the Examiner.

The Lumia 920 also beat the iPhone 5 with software-based image stabilization because of Nokia's OIS and sensor-shift technology for image stabilization, according to Gottabemobile.

The iPhone 5 is not the only smartphone Nokia might need to worry about.

HTC recently launched their new HTC Phone 8X device which also offers many colors such as blue, black, red, and yellow.

New surfaced that Nokia might be in competition with the company that it has a partnership with: Microsoft.

Rumors are saying that Microsoft is planning to create their own Windows 8 phone.

Tapscape reported that, according to BGR, the Windows Phone 8 is in the late stages of development:

"Our source declined to provide any details beyond the fact that the handset is in the late stages of development and will launch in the coming months. As we continued to dig for more details, China Times on Monday published a report stating that Microsoft's smartphone will launch under the 'Surface' brand - which is quite fitting, of course - and it will become available in the first half of 2013."

In terms of release date, for AT&T reports say it will be Oct. 21. Numerous tech sites, including BGR and GforGames, and WPCentral and its sources also re-confirmed the Oct. 21 launch date. The latest rumors are that the release date for Verizon is sometime in November.

Price is crucial to determine if consumers will buy Nokia's flagship phone.

According to Wired, Europe got numbers on Thursday.

"The unsubsidized cost of the higher-end Lumia 920 is around $800 U.S. - based on Thursday's exchange rate, and prices vary slightly between European countries. That's more than the current unsubsidized market price of competing Android phones like the Samsung Galaxy S III, and price-wise, puts the Lumia 920 close to the Apple's new iPhone 5. The middle-tier Lumia 820 is around $650 unsubsidized."

Prices should come down when the phones hit the U.S. market. Apple and Samsung phones are around the $200 mark, so Nokia has a lot of pressure to lead in the smartphone market.

"If Microsoft and Nokia want to see significant adoption, they must simply make the devices cheaper," says Random Salad Games, co-founder and Windows Phone developer Jake Poznanski.

Poznanski says he "suspects that Microsoft and Nokia will ensure a post-subsidy cost exactly on par with the iPhone 5 and Galaxy S III, and we will continue to see a slow but steady growth of Windows Phone."

Do you agree with the Lumia 920 having better specs than the iPhone 5? Which phone would you buy? Sound off below!

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